In December 2005 Lidija Jovanovic, with a small group of enthusiasts
and like-minded persons, decided to start a fashion studio with the idea
to make it grow into a serious and
authentic fashion brand.
By forming a new trademark of high fashion, based predominantly on high-grade design, domestic manufacturing and high-quality imported raw materials, this brand offers original products of top- quality to both domestic and foreign clientele, promotes new design ideas, and all that through the form of studio in a direct contact with a consumer.
The work of Lidija Jovanovic Studio is known for its small series and a possibility of quick fulfilling the customer's wish. Lidija sees her client as a person absolutely self-confident, who is buying shoes because it is amusing and because of collectonary search for unique moments of beauty. Such person is really buying shoes, not the status.
By forming a new trademark of high fashion, based predominantly on high-grade design, domestic manufacturing and high-quality imported raw materials, this brand offers original products of top- quality to both domestic and foreign clientele, promotes new design ideas, and all that through the form of studio in a direct contact with a consumer.
The work of Lidija Jovanovic Studio is known for its small series and a possibility of quick fulfilling the customer's wish. Lidija sees her client as a person absolutely self-confident, who is buying shoes because it is amusing and because of collectonary search for unique moments of beauty. Such person is really buying shoes, not the status.